WHY GO NATURAL
Why take the natural path?
A quick search online is enough to overwhelm you with warnings about the many harmful ingredients that our skin can absorb. For example, the National Cancer Institute reports that researchers have linked the aluminum found in many deodorants to breast cancer*, due to the proximity of the armpits to the breast. A 2004 study found parabens, a preservative found in many personal care products, in the tissue of 18 out of 20 tumors studied. It is a subject that has been written about at great length, but can be stated simply: we need to be conscious about what we apply to our bodies. The choice is ultimately up to you as a consumer, but the more information that comes out regarding potential harmful chemical ingredients, the more the “natural path” seems the safe and logical choice. Via Nature is fully committed to the “natural path”.
Natural products have been around for a long time, what is new about Natural products?
You may have tried natural products in the past, and been unimpressed. In the early days of the “Natural Revolution”, natural meant you had to sacrifice performance. Now, with the advanced bioscience and the new natural plant-based discoveries at the disposal of scientists, the performance of safe and natural products is at an all-time high. Via Nature products are not your grandmother, mother, or even your sister’s natural products. Now you can have the comfort of safe ingredients, and the confidence that what you are using will perform with excellence.